Privacy Policy

Last updated 29 October 2026

This policy explains how wayward (“we”, “us”) collects, uses and looks after your personal information when you use wayward.au. We handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth).

What we collect

• Email sign-up (the 10% off sign-up on the home page and the pop-up): your email address and, if you choose to give it, your phone number.
• “Guess which country is next” (About page): your email address and your guess.
• Orders: when you check out, your name, address, phone, email and order details are collected by our store on Shopify at shop.wayward.au. Payment details go straight to the payment provider; we never see your full card number.
• Technical information: like every website, our hosting provider receives your IP address, browser type and the pages you request, to deliver the site and protect it from abuse.

We don’t collect sensitive information, and we don’t run advertising trackers or analytics on wayward.au.

Why we use it

• To send your 10% off code, and news about drops, new brands and offers by email.
• If you give us your phone number at sign-up, to send you marketing text messages about drops and offers. You can stop these at any time by replying STOP.
• To run the country guess, contact the winners and send their discount.
• To process, deliver and support your orders, returns and questions.
• To keep the site secure and working.

Every marketing email has an unsubscribe link. We only send marketing with your consent, as required by the Spam Act 2003 (Cth).

Who we share it with

We don’t sell your personal information. We share it only with the services that run the store for us:

• Shopify: our online store, checkout, customer list, and marketing emails and texts.
• Cloudflare: hosts wayward.au and stores sign-ups and guesses.
• Payment providers and couriers: to take payment and deliver your order.

These providers may store or process information outside Australia, including in Canada and the United States. We use providers who protect personal information to a standard comparable to Australian privacy law.

Cookies

See our Cookie Policy for the small amount of information the site keeps in your browser.

How long we keep it

We keep sign-up details until you unsubscribe or ask us to delete them, guesses only as long as the competition needs them, and order records as long as the law requires (for example, for tax). Information we no longer need is deleted or de-identified.

Your choices and rights

• Unsubscribe from emails with the link in any email, or from texts by replying STOP.
• Ask for a copy of the personal information we hold about you, or ask us to correct or delete it, by emailing [email protected].

We’ll respond within 30 days. You can deal with us anonymously or by pseudonym where that’s practical, but we need real contact details to deliver an order.

Security

Information is sent over encrypted connections (HTTPS) and stored with providers that secure their systems. No system is perfectly secure, so if something goes wrong that is likely to cause you serious harm, we’ll tell you and the regulator as the law requires.

Store policies

Orders are also covered by our Refund Policy and the store’s checkout privacy policy on Shopify.

Questions or complaints

Email [email protected]. If you’re not happy with our response, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au.

Changes

We’ll update this page if how we handle your information changes. The date at the top shows the latest version.